It all started with potatoes

1966

Flensted is founded in Copenhagen by Ole Flensted. Until 1986, the company was known as Sanalco, after which it changed its name to Flensted. The company began with a clear vision of delivering high-quality products to the Danish market. Initially, production focused on fresh French fries, which quickly became popular among local restaurants and catering companies. The products were primarily sold to the foodservice sector, where they gained a reputation for their freshness and taste.

With a constant drive for innovation and quality, Flensted works to expand its product range and reach more customers. Ole Flensted’s commitment and passion for cooking play a central role in the company’s success and growth.

1968

Production is relocated to a farm on Adelvej in Skovlund, marking an important milestone for Flensted. This strategic location, close to the potato growers and fresh raw materials, enables a more efficient and sustainable production process. By being close to local farms, the company can ensure that the potatoes at the heart of its production are always of the highest quality and as fresh as possible.

This move also reduces transportation costs and environmental impact, as raw materials now have only a short distance to the production facility. The relocation to Skovlund underscores Flensted's commitment to quality and sustainability, and it is a crucial factor in maintaining their reputation as a reliable supplier to the foodservice sector.

1975

Fresh MINUT potatoes are launched as the first in the world, marking a groundbreaking innovation in the food industry. These potatoes are truly unique, as they are produced without additives and using advanced autoclave technology.

1983

Flensted expands its production with ultra-fresh cut vegetables, marking an exciting new chapter. This expansion enables Flensted to offer a wider range of products to the foodservice sector, meeting the growing demand for fresh and healthy ingredients.

Ultra-fresh cut vegetables are carefully selected and processed to ensure the highest quality and freshness, so customers can offer their clients the best raw ingredients. This initiative is also part of Flensted's overall strategy to promote health and well-being by offering nutritious and fresh foods.

1990

Flensted begins exporting to Europe, marking an important milestone in Flensted’s growth strategy. This new initiative opens up a broader market, allowing Flensted’s high-quality products to reach a larger customer base beyond Denmark’s borders.

The export includes a selection of Flensted's most popular products, such as fresh French fries, which have gained recognition for their high quality and taste.

2001

A new cut vegetable factory is built at Nørremarken in Skovlund, marking a significant expansion of Flensted's production capacity. The location at Nørremarken is strategically chosen to be close to local raw material suppliers, which minimizes transport time and ensures maximum freshness of the ingredients used.

The new factory will create more jobs in the local area and contribute to the local economy. At the same time, it will enable Flensted to meet the growing demand for fresh, healthy products from both national and international markets.

2008

Wernsing Food Family acquires Flensted, marking the beginning of a new era. The acquisition integrates Flensted into a larger international food group, providing access to new resources and markets. Through this integration, Flensted can benefit from the synergies and expertise within Wernsing Food Family, further enhancing product quality and innovation.

2012

The acquisition of Danika, Slice Fruit, Kolding Salater and Lammefjords Grønt marks a significant expansion for Flensted. These acquisitions bring a wide range of new products and expertise to Flensted, strengthening its position in the market. With these additions, Flensted can now offer an even broader range of fresh and healthy food products to its customers.

As part of this growth, Flensted introduces a new strategy and a new executive management team.

2018

All production is consolidated at the two locations in Skovlund, streamlining operations. With a new range of convenience meal solutions, Flensted meets the growing demand for quick, high-quality meal solutions.

The new facilities include an advanced refrigeration/freezing warehouse for optimal storage, as well as an innovation kitchen for developing new products. Employee welfare facilities improve working conditions, increasing well-being and productivity.

The facilities are equipped with CO₂-reducing heating systems as part of Flensted’s sustainability efforts. Flensted also publishes its first sustainability report, documenting progress and future goals in environmental responsibility.

2021

In 2021, Flensted significantly strengthens its commercial setup. Experienced professionals with extensive knowledge of the food industry are brought on board to optimise Flensted’s approach to the market. New marketing strategies and an expanded network of partners are introduced to increase awareness of Flensted’s products and strengthen the brand’s market position.

2023

Flensted launches a new strategy under the title “Focus, Simplification & Foundation.” The strategy aims to strengthen the company’s core areas by focusing on the most profitable and growth-oriented segments. The goal is to simplify internal processes and structures, increase efficiency and reduce operational complexity.

At the same time, Flensted decides to close its delicatessen and fresh-cut vegetable production. This strategic decision was made to focus resources on the core business and strengthen the company’s position in potato production.

2024

Flensted is Growing – New French Fry Factory on the Way!

We have taken the first step towards the future with the construction of our new, state-of-the-art French fries factory.

This investment marks an important milestone in Flensted's development and supports our ambition to deliver even more quality potato products to our customers.

With a focus on innovation and sustainability, we are creating a factory that will both increase our capacity and optimize production – allowing us to continue delivering high-quality potato products to the market.