We support vulnerable groups in society

FOOD AND HEALTH

In a world where many struggle with malnutrition, health challenges, and obesity, we want to take responsibility and help make a difference. We do this by offering a range of products rich in vegetables and by explaining that potatoes are not as unhealthy as many have mistakenly believed. We also do this by inspiring our customers and consumers to create appealing and healthy meals. And we do it by developing more and more healthier products, including those with the Keyhole label.

Through our support for the Christmas Seal Homes, we contribute to healthy eating habits among children in Denmark, and in our marketing, we promote responsible portion sizes that do not encourage overeating. In recent years, we have also actively supported the Danish Veterinary and Food Administration's work on new, up-to-date dietary guidelines and their campaign for these in early 2021.

We will continue to work on disseminating knowledge about nutrition and healthy lifestyles through research, collaboration, and communication. Our goal is to contribute to a world where everyone has access to healthy and nutritious food, and where health-promoting initiatives are an integrated part of our corporate strategy.

What is FødevareBanken?

Fødevarebanken is a crucial organization that effectively addresses food waste and hunger issues. Here are three of their most prominent characteristics:

• Reducing Food Waste: Fødevarebanken actively works to reduce food waste by collecting surplus food from producers, supermarkets, and restaurants that would otherwise have been thrown away. This effort helps maximize resource utilization and reduces the environmental impact.
• Combating Hunger: By distributing the collected food to charities and social institutions, Fødevarebanken helps combat hunger among vulnerable groups in society. Their work ensures that those who lack food gain access to nutritious and healthy meals.
• Partnerships and Collaboration: Fødevarebanken builds and maintains important partnerships with businesses, volunteer organizations, and public institutions to increase their collection and distribution capacity. Their ability to collaborate across sectors strengthens their influence and enables a more comprehensive effort against food waste and hunger.

“FødevareBanken delivers surplus food to approximately 365 recipient locations for vulnerable people across the country five days a week,” says Lea Gry von Cotta – Schønberg, director of Fødevarebanken.

“We have about 250 food donors, and our partnership with Flensted been in place for about 5 years and is incredibly valued by us because there is an ongoing and constructive dialogue at both the operational and management levels, characterized by friendliness, professionalism, and integrity. The stability of this partnership is unique and valuable to the people who receive the food, as we have been able to consistently count on deliveries from Flensted for such a long time.”

And because Flensted's products are of extremely high quality and contribute to healthy, varied meals for users in residential homes, soup kitchens, and crisis centers. The abundance of potatoes is filling, and this is a unique value at a time when the food crisis has affected many particularly vulnerable people's ability to secure fruits and vegetables in their meals.

The products are always fresh and easy for us to handle, and our many volunteers and we continuously appreciate the significant difference Flensted's products make for these people.”